在家具品牌推广以及产品销售的时候尤其重要
发布时间:2017.03.26
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Marketing, in the furniture brand promotion and product sales when the time is particularly important, good marketing means the equivalent of playing a good hand. Recently, there are many brands began to take the family line, attracted a lot of attention. But marketing is always just a means to really keep the hearts of consumers, the most important thing is to rely on high-quality products behind the marketing support.
Feelings of marketing to be implemented
"Family card" marketing seems to be a lot of furniture brand marketing trends, which is not difficult to understand the link, after all, furniture and home closely linked to the feelings of home is easy to project a home use of a thing, so the brand also It is to seize this consumer psychology, focusing on playing "family card" on the force, but it has become a worthwhile discussion of the phenomenon, so many brands began to discuss "happiness", "life" and "family" Whether consumers will be moved. At the same time these "emotions" are not the words of floating paper and propaganda, a brand to play "family card" marketing law often need to fall to the field.
Product quality is the most basic guarantee
"There is only a concept, no product support, in fact, this marketing is of little significance, at present a lot of family travel marketing will have such a problem." Enterprises in the use of marketing success to attract the audience, how to turn into the brand understanding and support , The key lies in whether the quality of the product can match the concept of marketing. "If you want to play a family card, then what is the value of the furniture for the parents, for children to grow what furniture, these are the first to be seriously considered.
Brand positioning to be accurate
According to industry analysis, if the product can not fully support the concept of family cards, but still talk about this idea, often reveal the brand product positioning of the fuzzy, that white is the product in the end to whom, and not Clear, so "family card" card became Wanjin oil, no matter who, always a family, this is always right.
Clear targeted is the product established, the concept of marketing to establish the premise, or can not get the target audience demands, so can only be general to emotional marketing, "the brand should be understanding of life, and then positioning, which is the brand side Need to think clearly, different groups have common, but also differentiated, furniture is actually for these common and differentiated positioning of the product.
Marketing is not the foundation of the air castles, the need for quality products as a strong support, the two complement each other, are indispensable. In the fight for the family at the same time pay attention to the output of quality products, good brand positioning work, making marketing purpose clear, to promote the product more targeted, more in line with changes in market demand.
